Privacy Policy

Effective Date: 29/01/2025

Your privacy is important to us, and we are committed to handling your personal data transparently, securely, and in compliance with the General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use, and protect your data when you interact with our website.

The data controller responsible for processing your personal data is:

Altermind
Henri Farmanstraat 40
9000 Ghent, Belgium
hello@altermind.studio

When you visit our website, we may collect the following types of data through Google Analytics:

• Non-identifiable information: such as browser type, device type, geographic location (general, not precise), pages viewed, and time spent on the site.
• Cookies: These small text files are used by Google Analytics to track website interactions.

Note: We do not collect, process, or store personally identifiable information (e.g., names, email addresses, or IP addresses in identifiable form). Google Analytics anonymizes IP addresses before storage and processing.

We process your data for the legitimate interest of improving our website and user experience. Specifically, we use data for:

• Website performance monitoring
• Analyzing traffic patterns
• Optimizing content and user engagement

This processing is based on Article 6(1)(f) of the GDPR (legitimate interest).

Google Analytics relies on cookies for website traffic analysis. These cookies:

• Are used to collect aggregated and anonymized data.
• Do not identify individual users.

Your Rights Regarding Cookies:

• You can disable cookies in your browser settings at any time.
• You can also opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

We will seek your explicit consent for cookies via a consent banner when you first visit our website.

We use Google Analytics, a service provided by Google LLC, which acts as a data processor on our behalf. Data processed by Google may be stored on servers outside the EU but is protected by adequate safeguards, such as Google's adherence to the EU-US Data Privacy Framework.

For more information, see Google's privacy policy here.

We retain anonymized Google Analytics data for a maximum of 26 months, after which it is automatically deleted.

As a user, you have the following rights regarding your data:

• Right to Access: Request a copy of the data we process about you.
• Right to Rectification: Correct inaccurate or incomplete data.
• Right to Erasure: Request the deletion of data that is no longer necessary for processing.
• Right to Object: Object to data processing based on our legitimate interests.
• Right to Data Portability: Receive your data in a portable format.
• Right to Withdraw Consent: Withdraw your consent to cookies at any time.

To exercise any of these rights, please contact us at hello@altermind.studio. You also have the right to lodge a complaint with the Belgian Data Protection Authority (APD/GBA).

We implement industry-standard measures to protect the data collected via Google Analytics, including encryption, anonymization, and access restrictions.

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page, and we encourage you to review it periodically.

For questions or concerns about this Privacy Policy or data processing, contact:

Altermind
Henri Farmanstraat 40
9000 Ghent, Belgium
hello@altermind.studio